HELLO: Meet Wonderblush. Enchanté.

Wonderblush is a collective that creates makeup essentials designed to make everyday beauty an effortless affair. Emphasizing the power of wearable shades, so versatile and flattering, they'll quickly become staples in your self-care routine. Crafted with clean, cruelty free, vegan ingredients that are thoughtfully formulated and produced in Montreal, our products invite you to experience beauty that feels as good as it looks. Voilà!


INGREDIENTS: We live for the good stuff. Rien de moins.

You should know that all our products are clean, vegan, cruelty free and locally made in Quebec. Oui, oui! You should also know that not all natural ingredients are safe and not all synthetic ones are bad either. We choose to work transparently with a combination of mindfully lab-tested ingredients to develop healthy and effective product recipes.

SUSTAINABILITY: We work wonders for the planet.

Luxury or not, sustainability comes first. We’re committed to offering quality vegan and cruelty-free products, and we’ve got a Leaping Bunny certification to prove it. We also choose to make everything locally and prioritize PCR (post-consumer recycled) plastics along with other recyclable materials. As for our shipping packaging, it’s all recyclable, reusable and⁄or biodegradable. Voilà!

ORIGINS: La passion since day one.

Melanie is the Wonder Woman behind Wonderblush. At the height of her career, she quit her Fortune 500 position to follow her dream of becoming a full-time makeup artist. After testing the waters, she chose to specialize in bridal makeup as she felt it offered the highest level of gratification and human connection. Pretty quickly, she developed her signature fresh and luminous "makeup, no makeup" look. And as her journey progressed, she met other passionate beauty artisans who inspired her to build her own team and design a boutique beauty lab like no other. After finding her daughter Victoria playing with her makeup, Melanie examined the labels and realized that many of the ingredients in her favourite products were surprisingly unsafe and unhealthy. Her next challenge was set: create a line of high-quality beauty products that would also be safe, healthy, effective and sustainable. She joined forces with her husband Don, and decided to embrace the next chapter of Wonderblush. Que l’aventure commence.


CHARITY:  Making a difference one meal at the time.

In Canada, 1 in 3 children are at risk of going to school on an emty stomach. Wonderblush donates and supports the Breakfast Club of Canada, a non-profit organization that provides breakfast for more than 580,000 children in over 3,500 school nutrition programs throughout Canada each morning.