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Part beauty brand, part salon and event space, part boutique and café, at Wonderblush, we offer products and services designed around one simple purpose: spark blissful moments throughout your day that can light up more smiles, inside and out.

From sideline to full-time beautypreneurs, we’re a family-owned company driven by a team of passionate and talented humans with the ambition to develop happier products for a happier world. Think all-natural, vegan and cruelty-free. All made right here in Montreal.

At the height of her career, Melanie decided to call it quits and leave her job as a Fortune 500 executive to follow her dream of becoming a full-time makeup artist.

After testing the waters, she chose to specialize in bridal makeup as she felt it offered the highest level of human connection and energy. Melanie then developed her signature look: a fresh and luminous "makeup, no makeup" look. As her journey progressed, she met other passionate beauty artists that inspired her to assemble her own team and create a concept beauty space like no other.

In 2018, as she found her daughter Victoria playing with her makeup, Melanie realized that many of the ingredients in her favourite lipstick were surprisingly unhealthy and unsafe. The next challenge was set: create her own line of beauty products that would be safe, but also natural, rich, effective and durable. So, she joined forces with her husband Don, and decided to write the next chapter of Wonderblush.